In this lesson let’s add some revenue and unit economics metrics to our AB-test funnel.
Probably, that’s our most important check – did our AB-test contribute to revenue numbers? As a company, we’re very interested in these numbers.
Usually, at this point the heated discussion between marketers, designers, and product managers takes place. “You care only about money!”, “We should care about our users and customers!”.
IMO these tensions happen mainly because of the used jargon – we talk about metrics but not real people and their problems....