Hello πŸ‘‹

My name is Anatoli.

I was born in Minsk πŸ‡§πŸ‡Ύ, studied Physics & Math in Moscow πŸ‡·πŸ‡Ί, currently living in Berlin πŸ‡©πŸ‡ͺ πŸ“. Wie geht’s? πŸ˜„ 🍻

I’m working as a Software Engineer for more than 10 years now. My motto is #neverstoplearning. My favorite topics are design, psychology, product management, business and of course data.

Anatoli Makarevich, author of SQLhabit

Why SQLhabit?

About 10 years ago I joined my first company as a Software Engineer specialized in Ruby. Surprisingly, the first lines of code I wrote there were … in SQL πŸ’₯. I was very curious how many users did we have, who are they and what did they do on the website, how fast are we growing as a business (the company was one of the biggest Groupon clones in πŸ‡·πŸ‡Ί).

It’s fascinating how in just a few key strokes one can get the answer to such questions. I was hooked! 🎣

With time, I participated in many projects: competitor monitoring, content analytics (long before Medium had it), recommendation engine, business reporting etc. Data was always at the core of each project, being a compass for business and product teams. πŸ“ˆ

Soon after I started my own company. It was a language learning platform which we built with a couple of friends. In just a couple of months we grew it to 40,000 users: we were running marketing campaigns, publishing blog posts, quickly shipping new features. Mega agile πŸš€

I was running the company with my own money and quickly I started asking myself questions like:

  • When are we going to be profitable?
  • honestly it was When I won't be able to pay for my apartment?
  • Shall I keep this marketing campaign or not?
  • Did users like our latest feature?
  • Did it move the needle in terms of purchase rate?
and many many more. One of the biggest takeaways from this experience was: all the answers are in data. You just need to ask the right question and write SQL query 😎.

Data is #2 key to success. #1 is love and empathy for your users.

In 2015, I sold my company, moved to Berlin and joined Blinkist as an Engineer in the Growth Team. We’ve experienced 10X growth and I’m convinced that data is #2 key to success (#1 is ❀ and empathy for your users of course).

This is where the inspiration for SQLhabit came from. I’m so glad to share this knowledge with the world! SQLhabit course is a reflection on 10 years of experience working with data. Go and start your journey with SQLhabit πŸš€

Try SQLhabit for free

Say hi

βœ‰ Reach out to me via email: hello@sqlhabit.com

πŸ₯ or DM on Twitter: https://twitter.com/makaroni4

Emoji

You may have noticed an amazing Emoji art used throughout the website. It's the open source Twitter Emoji (Twemoji) icon set. Check out their website and give it a try! πŸ––