AB-tests analysis Purchased products of AB-test variation

206. Purchased products of AB-test variation

Another important question to answer when analyzing an AB-test – “Which products were purchased more often?” It’s very relevant for subscription based products like Bindle.

Another way to ask this question is “Do users just want to try our product (they purchase a monthly subscription) or they’re fully committed and purchase the yearly subscription?”.

👉 Which variation of longer_onboarding_201803 AB-test has a higher purchase rate of the yearly subscription?

⚠ Submit the name of the variation as the answer.

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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