In the previous exercises we’ve measured all funnel steps available in Adjust callbacks table:
- click-to-signup rate
- click-to-install rate
- install-to-signup rate
There’s one very important step that we’re missing here for the mixed mobile funnel: view-to-click (CTR) or view-to-signup rate.
From the ad, users visit the website first and then click the Adjust link. It’s very important that we can look at the whole funnel. It could happen that we’re losing most of our users on the website, but none of the metrics above will highlight it.
About SQL Habit
Hi, it’s Anatoli, the author of SQL Habit.
SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst and solve real-life challenges from Business, Marketing, and Product Management.
SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work.