Mobile attribution Mobile ad with the highest signup rate

175. Mobile ad with the highest signup rate

In this exercise we’ll explore mobile attribution funnel further and answer the question which creative has the highest conversion rate.

💡 Within a single marketing campaign (Adjust campaign parameter) there are multiple ads (Adjust creative parameter). Ideally we’d find the ones with best performances and invest all our marketing money there.

💡 In mobile mixed funnel ads have links to Bindle website and not AppStore. The website pages have Adjust links. In that case Adjust’s creative parameter determines the section of the website that was...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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-- Type in your query here. You might want to start by listing all records: SELECT * FROM adjust.callbacks
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