When comparing marketing campaigns performances it’s better to use a highlevel metric like click-to-signup or view-to-signup rate. If we see a campaign that has a very low value of the metric we can zoom in and find a specific funnel step where we lose most of the users.
In this exercise let’s find which country has the lowest click-to-signup conversion rate.
Consider countries with at least 10 signups.
Submit the country code from the country column. For example, ru.