Running marketing Marketing metrics: ROI

82. Marketing metrics: ROI

We’ve already talked about ROI a couple of times. Return On Investment is one of the most important metrics in marketing. We’re doing great if our ROI is positive – we’re earning more than we’re spending. 🍾 💰

I’d say it is any company’s secret sauce – the ability to calculate ROI very quickly. Ideally, hours or days after launching a new campaign. If you can’t calculate ROI (for example there are no purchases yet), then we need to switch to a higher funnel metric: signup rate, for example. If our signup rate is very low, then the campaign is...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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