Running marketing Import of marketing data

83. Import of marketing data

In the previous lessons we had a deep dive in marketing ROI. We touched the earnings part of ROI and learned a new technique – grouping and summing.

In this lesson let’s look at the spend or investment part of the ROI.

Usually marketers operate campaigns in Facebook from the Facebook website. All information about campaigns, how much money we spent etc is stored in the database of Facebook. To be able to query this data, we need to import it to our data warehouse first. Pretty much all marketing platforms allow to export data on how much money...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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