Running marketing Best performing Twitter ad message

81. Best performing Twitter ad message

Utm_content is not a required UTM parameter. Usually utm_medium, utm_source and utm_campaign are enough to analyze the performance of a marketing campaign.

utm_content really helps when we’re testing multiple messages (or variation of colors, personas etc) and we need to identify what message works better. It allows us to maximize our profit by investing our marketing money into the best performing content 💸

In this exercise let’s find out what utm_content has the highest amount of signups on Twitter.

Note: if utm_content is reading_is_golden –...

“well worth the money”
Sign up and check out 36 free lessons and exercises.

Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

Fluent in SQL in a month

Master Data Analysis with SQL with real life examples from Product Management, Marketing, Finance and more.
-- Type in your query here. You might want to start by listing all records: SELECT * FROM users
Loading chart... ⏳