167. Intro to mobile attribution with Adjust

The previous lesson has shown us how different mobile attribution is from the web one. We need to integrate a special SDK into our app (here and in the future lessons we’ll be focusing only on Adjust SDK, but it could be any other one). Such SDK allows us to match special web links users click on their smartphones and later install our app and sign up.

UTM parameters of mobile attribution

Our marketing attribution on the web relies on UTM parameters. Every time we see a pageview with UTM campaign parameter in the URL we can calculate this visitor...

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Hi, it’s Anatoli, the author of SQL Habit. 👋

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