The previous lesson has shown us how different mobile attribution is from the web one. We need to integrate a special SDK into our app (here and in the future lessons we’ll be focusing only on Adjust SDK, but it could be any other one). Such SDK allows us to match special web links users click on their smartphones and later install our app and sign up.
UTM parameters of mobile attribution
Our marketing attribution on the web relies on UTM parameters. Every time we see a pageview with UTM campaign parameter in the URL we can calculate this visitor...
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About SQL Habit
Hi, it’s Anatoli, the author of SQL Habit.
SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst and solve real-life challenges from Business, Marketing, and Product Management.
SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work.