Mobile attribution Intro to mobile attribution with Adjust

167. Intro to mobile attribution with Adjust

The previous lesson has shown us how different mobile attribution is from the web one. We need to integrate a special SDK into our app (here and in the future lessons we’ll be focusing only on Adjust SDK, but it could be any other one). Such SDK allows us to match special web links users click on their smartphones and later install our app and sign up.

UTM parameters of mobile attribution

Our marketing attribution on the web relies on UTM parameters. Every time we see a pageview with UTM campaign parameter in the URL we can calculate this visitor...

“well worth the money”
Sign up and check out 36 free lessons and exercises.

Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

Fluent in SQL in a month

Master Data Analysis with SQL with real life examples from Product Management, Marketing, Finance and more.
-- Type your query here, for example this one -- lists all records from users table: SELECT * FROM users
Loading chart... ⏳