Mobile attribution Deep dive into mobile attribution data from Adjust

168. Deep dive into mobile attribution data from Adjust

Before we start working with Adjust data and calculate attribution for mobile signups we need to deeply understand that data. SQL itself is just a means to extract the facts and useful insights, get answers to our questions. The question comes first and to properly ask it we need to understand the nature of the data very well. We’ve already seen it with web data – without understanding the relativity of pageviews and events, the referer URL mechanics we’d never build web funnel analysis.

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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