Now that we know how and what data do we get from Adjust callbacks it’s really easy to calculate the attribution for mobile users. Basically, we need to answer the question “Which Adjust URL user clicked before downloading our app and signing up?”
Which translates into the simple SQL query:
SELECT * FROM adjust.callbacks WHERE event_name = 'signup'
The integration with Adjust SDK in our app makes sure that we receive only one signup callback from Adjust. Voila!
Note, that this is an example of last-click attribution because Adjust matches the...