Now that we know how and what data do we get from Adjust callbacks it’s really easy to calculate the attribution for mobile users. Basically, we need to answer the question “Which Adjust URL user clicked before downloading our app and signing up?”
Which translates into the simple SQL query:
SELECT * FROM adjust.callbacks WHERE event_name = 'signup'
The integration with Adjust SDK in our app makes sure that we receive only one signup callback from Adjust. Voila!
Note, that this is an example of last-click attribution because Adjust matches the...
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About SQL Habit
Hi, it’s Anatoli, the author of SQL Habit.
SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst and solve real-life challenges from Business, Marketing, and Product Management.
SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work.