Mobile attribution Introduction to mobile attribution

166. Introduction to mobile attribution

When Bindle launched their website the first questions the founders asked themselves were “How many signups did we get?”, “What users do on the website?” and “Did we get any customers?” 💰 Later this list grew to more sophisticated questions like “Are we profitable?”, “How our marketing campaigns perform?” etc.

After launching their iOS app they found themselves in the same situation again – a new product, new users, new customers. In the next couple of lessons we’ll be focusing on how to answers these questions and start with mobile attribution.

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

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