AB-tests analysis AB-testing vocabulary

197. AB-testing vocabulary

AB-testing is a topic of its own. One could easily make a whole course on running and analysis of AB-tests. It’s an art, it’s a science, it’s a craft. Before we dive into AB-tests specifics let’s make sure we have everything sorted with how AB-testing works, its terms, and definitions.


Running an AB-test means to have multiple versions of the same feature live on the website or in the app. It could be a page/screen or the whole flow like an onboarding. Different users will be randomly assigned to different versions of a feature. That...

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