198. AB-test categorization. Part 1

On March 1, 2018, Bindle launched its first AB-test in the mobile app. They were testing a new longer onboarding flow which had additional screens featuring app’s content and features. 📱

The idea of the AB-test came from a low activation rate. Bindle team thought that if they can explain the product during the onboarding then more people will start reading books and, eventually, become customers. 📚 💰

AB-test variations cohorts

As you can see the idea of the first AB-test at Bindle was inspired by a low activate rate. The goal of the AB-test is to...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

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