Product Analytics. Part 1 Overview of web tracking or how Gооglе Anаlytics works

126. Overview of web tracking or how Gооglе Anаlytics works

In this chapter we’ll be talking a lot about funnels for Bindle’s website and mobile app. Funnel by definition is just a series of steps. They could be high level events like signup and purchase or super granular events like visit to page A then click on a button and so on.

In the previous chapters we’ve worked a lot with high level metrics and now it’s time to zoom in. It’s a very important pattern when working with any type of data:

  1. Look at high level metrics
  2. Identify one that has a problem or needs to be improved
  3. Zoom in to understand where...
“well worth the money”
Sign up and check out 37 free lessons and exercises.

Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

Fluent in SQL in a month

Master Data Analysis with SQL with real life examples from Product Management, Marketing, Finance and more.
-- Type your query here, for example this one -- lists all records from users table: SELECT * FROM users
Loading chart... ⏳
Previous lesson: Basics of funnel analysis
Next lesson: How pageviews are collected and stored