In this chapter we’ll be talking a lot about funnels for Bindle’s website and mobile app. Funnel by definition is just a series of steps. They could be high level events like signup and purchase or super granular events like visit to page A then click on a button and so on.
In the previous chapters we’ve worked a lot with high level metrics and now it’s time to zoom in. It’s a very important pattern when working with any type of data:
- Look at high level metrics
- Identify one that has a problem or needs to be improved
- Zoom in to understand where...