124. Overview of web tracking or how Gооglе Anаlytics works

In this chapter we’ll be talking a lot about funnels for Bindle’s website and mobile app. Funnel by definition is just a series of steps. They could be high level events like signup and purchase or super granular events like visit to page A then click on a button and so on.

In the previous chapters we’ve worked a lot with high level metrics and now it’s time to zoom in. It’s a very important pattern when working with any type of data:

  1. Look at high level metrics
  2. Identify one that has a problem or needs to be improved
  3. Zoom in to understand where...
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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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