123. Basics of funnel analysis

So far we’ve been working with metrics a lot – ROI, purchase rate etc. To understand metrics better we employed different techniques:

  • timelines to look at the metric dynamics in time. If we see a high spike or drop – something happened 📈
  • cohort analysis Purchase rate of 1.5% doesn’t really tell us anything. When we look at the purchase rate for different campaigns, different countries or types of users – this is when we’re learning something new 👥

It’s time to add funnel analysis to the mix. Honestly, this is one of my favorite instruments in...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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