So far we’ve been working with metrics a lot – ROI, purchase rate etc. To understand metrics better we employed different techniques:
- timelines to look at the metric dynamics in time. If we see a high spike or drop – something happened
- cohort analysis Purchase rate of 1.5% doesn’t really tell us anything. When we look at a purchase rate for different campaigns, different countries or types of users – this is when we’re learning something new
It’s time to add funnel analysis to the mix. Honestly, this is one of my favorite instruments in data...