So far we’ve been working with metrics a lot – ROI, purchase rate etc. To understand metrics better we employed different techniques:
- timelines to look at the metric dynamics in time. If we see a high spike or drop – something happened
- cohort analysis Purchase rate of 1.5% doesn’t really tell us anything. When we look at a purchase rate for different campaigns, different countries or types of users – this is when we’re learning something new
It’s time to add funnel analysis to the mix. Honestly, this is one of my favorite instruments in data...
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About SQL Habit
Hi, it’s Anatoli, the author of SQL Habit.
SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst and solve real-life challenges from Business, Marketing, and Product Management.
SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work.