Product Analytics. Part 1 Basics of funnel analysis

123. Basics of funnel analysis

So far we’ve been working with metrics a lot – ROI, purchase rate etc. To understand metrics better we employed different techniques:

  • timelines to look at the metric dynamics in time. If we see a high spike or drop – something happened 📈
  • cohort analysis Purchase rate of 1.5% doesn’t really tell us anything. When we look at a purchase rate for different campaigns, different countries or types of users – this is when we’re learning something new 👥

It’s time to add funnel analysis to the mix. Honestly, this is one of my favorite instruments in data...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

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