Of course not all users who signed up for Bindle (or your product) are coming from paid marketing campaigns. There are so many ways our product could be discovered:
- word of mouth (people are telling about this new cool product to their friends and they search it on Google or in the AppStore)
- search on Google (if you have enough SEO power)
- podcasts (hosts or guests could easily mention it)
- social networks like Twitter or Facebook (especially if social sharing organically fits your product. For example, Bindle’s website has sharing buttons on all...