Running marketing The biggest marketing campaign

76. The biggest marketing campaign

When running marketing or AB-tests it always pays off to keep good documentation. Document successes and fails, learnings and open questions. That way we can always look back to learn (it’s especially useful for new team members).

Good news is that in our data warehouse we can always look back and find best/worst marketing campaigns by a variety of parameters – money spent, money earned, signup rate etc.

In this exercise let’s find our biggest marketing campaign.

Type in the utm_campaign of a marketing campaign that brought the highest amount...

“well worth the money”
Sign up and check out 36 free lessons and exercises.

Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

Fluent in SQL in a month

Master Data Analysis with SQL with real life examples from Product Management, Marketing, Finance and more.
-- Type in your query here. You might want to start by listing all records: SELECT * FROM users
Loading chart... ⏳