Let’s look at the onboarding pages again:
To properly analyze this funnel we need two numbers for each step – number of users at this step and churn rate from the previous step.
Number of users is important. In case of multiple onboardings (we could AB-test different onboardings or have custom onboardings for each marketing channel, for example). Imagine you have 5% churn rate (which is great) but only 10 users
At this point we have many pageviews in our warehouse and it’s easier than ever to...