Let’s look at the onboarding pages again:
To properly analyze this funnel we need two numbers for each step – number of users at this step and churn rate from the previous step.
Number of users is important. In case of multiple onboardings (we could AB-test different onboardings or have custom onboardings for each marketing channel, for example). Imagine you have 5% churn rate (which is great) but only 10 users
At this point we have many pageviews in our warehouse and it’s easier than ever to...
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About SQL Habit
Hi, it’s Anatoli, the author of SQL Habit.
SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst and solve real-life challenges from Business, Marketing, and Product Management.
SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work.