Product Analytics. Part 1 Onboarding funnel analysis on the web. Part 1

145. Onboarding funnel analysis on the web. Part 1

Bindle hired a very experienced Product Manager from Hungary – Sarolta. One of the first question she asked was this: “How good is your onboarding funnel?” 🙋

We’ve already talked about Activation metric briefly. What makes a user active user? In the case of Bindle activation is probably an interaction with a book, the best would probably be reading a book.

Bindle still runs only a web product, so reading a book could be easily tracked with pageviews. Remember how we matched book pages with its web folder in URL: ...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

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