Bindle hired a very experienced Product Manager from Hungary – Sarolta. One of the first question she asked was this: “How good is your onboarding funnel?”
We’ve already talked about Activation metric briefly. What makes a user active user? In the case of Bindle activation is probably an interaction with a book, the best would probably be reading a book.
Bindle still runs only a web product, so reading a book could be easily tracked with pageviews. Remember how we matched book pages with its web folder in URL:
About SQL Habit
Hi, it’s Anatoli, the author of SQL Habit.
SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst and solve real-life challenges from Business, Marketing, and Product Management.
SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work.