Product Analytics. Part 2 Introduction to mobile analytics

182. Introduction to mobile analytics

At this point Bindle had a pretty serious marketing and analytics setup: they download marketing spendings into a data warehouse, use web analytics to calculate marketing attribution for web and Adjust for mobile analytics. Web analytics also allows them to build longer funnels to understand users’ behavior on the website. 💪

As you can see, product and marketing analytics is a pretty big puzzle to solve. For Bindle there’s still one more piece to it – mobile analytics.

Mobile analytics

It’s important to distinguish Adjust from mobile analytics....

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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