At this point Bindle had a pretty serious marketing and analytics setup: they download marketing spendings into a data warehouse, use web analytics to calculate marketing attribution for web and Adjust for mobile analytics. Web analytics also allows them to build longer funnels to understand users’ behavior on the website.
As you can see, product and marketing analytics is a pretty big puzzle to solve. For Bindle there’s still one more piece to it – mobile analytics.
It’s important to distinguish Adjust from mobile analytics....