Product Analytics. Part 2 How to measure activation rate

183. How to measure activation rate

We started Product Analytics. Part 1 chapter by introducing AARRR metrics:

  • Acquisition ✅
  • Activation
  • Retention
  • Revenue ✅
  • Referral ✅

Acquisition. We’ve learned a lot about web and mobile attribution and how to build acquisition funnels using web analytics (click and signup rates). I’d say it’s a big checkmark and you already know grouping and counting, how to calculate conversion rates, build funnels and use window functions to calculate marketing attribution. That’s a hell of a toolbox and you totally earned acquisition analytics trophy 🏆


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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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