Revenue analytics and unit economics CAC: Customer Acquisition Cost

115. CAC: Customer Acquisition Cost

I bet you already feel how repetitive calculation of these metrics is – we’re just applying grouping and counting and grouping and summing at different steps of the funnel – marketing spends, clicks, signups and purchases. And then we segment these metrics by campaign, date, country etc. Honestly, this is how a big part of the data analysis is done 🙈 We just need to find the right combination to extract the signal from the noise.

The last metric we’ll look at is CACCustomer Acquisiton Cost. We started our discussion about Unit Economics with ...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

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