116. Calculating CAC per campaign

Let’s find out which campaign has the lowest CAC. May be there’s something to learn about this campaign to apply to others. Is it specific targeting that makes it so good? Studying this will allow us to find patterns that work for our business and run more successful campaigns.

Type in the value of utm_campaign of a campaign with the lowest CAC.

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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-- Type in your query here. You might want to start by listing all records: SELECT * FROM marketing_spends
LIMIT 500
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