We’ve been talking about different aspects of AB-testing so far – categorization, cohort sizes, and metrics to look at. It’s time to start putting everything together.
Before we dive into SQL queries I want to make sure that we don’t lose the big picture. Throughout the whole course we were calculating different metrics and analyzing funnels. We’ve learned more than enough to see that this whole topic of AB-test analysis is just a custom case of funnel analysis we’re so familiar with.
Of course, the technical aspects of AB-testing...