211. AB-test analysis recap

I feel like the AB-test analysis chapter was so dense that to recap we’d need to list all lessons here again. 😄 Let’s try to sum up everything we’ve learned about AB-testing in the form of definitions and principles.

AB-test hypothesis and solving the problem

We start the AB-testing process by looking at the metrics and deciding on what are we going to improve. Once we made up our mind (for example, “we’ll improve activation”) we need to understand the problem of our users that make them drop out.

Understanding the problem gives us a head start in...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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