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FORUM Marketing Analytics View-through conversions

View-through conversions

Is there a way of doing view-through attribution (when the person saw but not clicked on an ad)?

REPLIES

AFAIK view-through conversions tracking are supported by Google Ads (they put a cookie to users when they see an ad) or Adjust in case of mobile. But this attribution will be done internally by Google or Adjust.

I’m not sure if you can extract this data from Google or Adjust to use it to calculate custom analytics attribution in our data warehouse. 🙈

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