Revenue analytics and unit economics Revenue analytics recap. Part 2

121. Revenue analytics recap. Part 2

Unit economics

We got familiar with Unit Economics framework to analyze business profitability from the unit perspective – user or a customer in the case of Bindle.

ARPU and CPA

Average Revenue Per User – average revenue each user (all our userbase, free and paying users) brings us. This value is usually compared with Cost Per Acquisition – how much did we pay to acquire a user.

For business to make money we need ARPU higher than CPA.

Here’s a query for ARPU:

SELECT SUM(amount) / COUNT(DISTINCT(u.id)) AS ARPU FROM users u LEFT JOIN purchases p ON...
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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

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-- Type your query here, for example this one -- lists all records from users table: SELECT * FROM users
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