188. Retention rate basics

There’s the last R in AARRR metrics we haven’t looked at yet. It’s Retention. We’ll be talking about it for the rest of this chapter. Let’s get it! 🚀

I really like how AARRR metrics follow each other in the logical sequence:

  1. Users are acquired. Via organic channels (blog posts, search engines, marketing campaigns).
  2. Then users are activated. They did something in the app which will (hopefully) make them come back.
  3. Some portion of users is retained. They keep using our app on a regular basis.
  4. Users who really like the app purchased it and...
“well worth the money”
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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

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