There’s the last R in AARRR metrics we haven’t looked at yet. It’s Retention. We’ll be talking about it for the rest of this chapter. Let’s get it!
I really like how AARRR metrics follow each other in the logical sequence:
- Users are acquired. Via organic channels (blog posts, search engines, marketing campaigns).
- Then users are activated. They did something in the app which will (hopefully) make them come back.
- Some portion of users is retained. They keep using our app on a regular basis.
- Users who really like the app purchased it and...