Congratulations on finishing the Mobile Attribution chapter
Attribution is everything when it comes to understanding marketing and user acquisition. It makes a big difference, switching “guessing approach” to marketing to a precise, fast-paced, data-backed exploration mode.
Let’s see what we’ve learned in this chapter.
How mobile attribution works
Since we can’t use web analytics in the AppStore, it introduces a gap, a blind spot between clicking the link to the AppStore and actually installing the app and signing up.
This is why attribution...