178. Mobile attribution recap

Congratulations on finishing the Mobile Attribution chapter 👏 🍾

Attribution is everything when it comes to understanding marketing and user acquisition. It makes a big difference, switching “guessing approach” to marketing to a precise, fast-paced, data-backed exploration mode. 🚀

Let’s see what we’ve learned in this chapter. 📔

How mobile attribution works

Since we can’t use web analytics in the AppStore, it introduces a gap, a blind spot between clicking the link to the AppStore and actually installing the app and signing up.

This is why attribution...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

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