Product Analytics. Part 2 Measuring activation rate without analytics events. Part 1

186. Measuring activation rate without analytics events. Part 1

Now Bindle has web and mobile analytics running. It seems really easy to be data-driven (read informed) – just track events and write simple SQL queries. In the end, it’s often just the number of one type of event divided by the number of some other type of event.

But how Bindle could have measured activation rate (or other metrics) without building events analytics systems?

Let’s face it: having a properly set up web or mobile analytics is a luxury. Most companies simply don’t have it, especially early day startups. But everyone wants to know...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

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