Running marketing Daily and hourly timelines

68. Daily and hourly timelines

Timelines are really important 📈 Hourly timelines can help us to identify problems in our systems (servers, data pipelines, finance reporting, any system you can imagine). If something is broken (for example, users can’t sign up) it means that the data isn’t flowing and the numbers in our timeline will be missing or equal to zero (for example, no signups in the last 2 hours).

Daily timelines can help us with running marketing campaigns. If we see a downward ROI trend in some campaign we can scale it down or turn off completely.

Daily timelines


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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

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