Attribution is a holy grail of marketing. If we can connect each spent dollar to each earned dollar we can easily calculate whether we’re earning or losing money. That allows us to run marketing more efficiently, invest and eventually earn more.
Each marketing campaign could be identified with 5 UTM parameters: utm_source, utm_campaign, utm_medium, utm_content and utm_term. In terms of SQL marketing attribution is the association between marketing campaign and user.
Note, that Bindle warehouse doesn’t have campaigns table. Instead, in users...
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About SQL Habit
Hi, it’s Anatoli, the author of SQL Habit.
SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst and solve real-life challenges from Business, Marketing, and Product Management.
SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work.