135. Building web funnels based on events

In this lesson let’s take a closer look at funnels within one page. We’ve already talked about that pageviews alone allow us to reconstruct flows on the website (thanks to referer URL). Events allow us to look inside the page and add a couple of steps to the funnel.

The latter is a very important analytics technique. If we have a bad performing funnel like visit page A and then signed up – we can’t really know what causes it. If we add events we can make this funnel something like:

  • visit page A
  • scroll to the signup button
  • clicked on the signup...
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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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