Text analysis with SQL Parsing URL parameters with regex

232. Parsing URL parameters with regex

Running marketing is all about ROI. On one side, we download how much we’ve spent per campaign from platforms like Facebook, Twitter, etc. On the other side, we look at visitors who came from these campaigns (UTM parameters in the URL) and measure how much money we earned from them.

The matching between spends and web data is the key to any web marketing.

🔍 Here’s an example url from the web_analytics.pageviews: ...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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-- Type in your query here. You might want to start by listing all records: SELECT * FROM web_analytics.pageviews
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