Text analysis with SQL Monitoring marketing naming convention

227. Monitoring marketing naming convention

Regular expressions are a great tool for validating the format of any sort of text. Now let’s apply them to the field of marketing.

Running marketing is all about trial and error – we try 100 campaigns, 10 turned out to be successful. It’s important to know their features, so we can apply them to other campaigns and so on.

Features of marketing campaigns are countries we’re targeting, genders and age groups, etc. All these attributes are usually encoded in the campaign name so we can later better understand our audience. For example, here’s...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

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-- Type in your query here. You might want to start by listing all records: SELECT * FROM marketing_spends
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