Mobile attribution Install to signup conversion for website

172. Install to signup conversion for website

Let’s explore the next step in the mobile funnel and calculate the install-to-signup conversion for the Adjust link on the website. Similar to the previous exercise, let’s calculate how many unique users signed up in the app after installing it.

💡 This step is important because it shows us the performance of the app’s onboarding – screens users see before they sign up. If our app has design problems or simply has bugs – users won’t sign up.

⚠ Submit only the integer part of the answer. For example, if the conversion rate is 21.956 submit 21 as the...

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Hi, it’s Anatoli, the author of SQL Habit. 👋

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-- Type in your query here. You might want to start by listing all records: SELECT * FROM adjust.callbacks
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