Running marketing Finding the biggest marketing channel

86. Finding the biggest marketing channel

The biggest metric for marketing is ROI, no doubt. We need to know if we’re earning or losing money at each point of time ✅

One other number that could help plan our future earnings is total number of customers. Bindle is a subscription service, it means all current customers will be charged on the monthly or yearly basis. Of course there’s some churn, but growing a customer base is one of the biggest goals for a subscription based company.

In this exercise let’s find out what marketing channel brings Bindle the most customers.

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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