The biggest metric for marketing is ROI, no doubt. We need to know if we’re earning or losing money at each point of time
One other number that could help plan our future earnings is total number of customers. Bindle is a subscription service, it means all current customers will be charged on the monthly or yearly basis. Of course there’s some churn, but growing a customer base is one of the biggest goals for a subscription based company.
In this exercise let’s find out what marketing channel brings Bindle the most customers.