Product Analytics. Part 1 CTR of a "Signup" button

137. CTR of a “Signup” button

In this exercise let’s try to segment our funnels per device.

Conversion rates could differ quite a lot between mobile devices and desktop devices. There are many reasons for it:

  • Internet speed
  • Accessibility
  • Environment. With a laptop we’re probably at home or at work 💻. On mobile we could be anywhere 📱
  • Flow. On mobile we can send users to AppStore or offer to signup via email. See how many steps one need to take to signup via an app: go to AppStore, download the app, open it and only then signup

⚠ Until now we’ve been talking only about web flows...

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Hi, it’s Anatoli, the author of SQL Habit. 👋

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