171. Click to install conversion for website

After launching the mobile app Bindle added Adjust links to their website. They’ve added AppStore badge to the header and the footer of the website. On the homepage they added a whole section about the mobile app so users can click the Adjust link and navigate directly to the AppStore.

Now that we know in-depth how do we get mobile attribution data from Adjust let’s measure that funnel. ☝

In this exercise calculate the click to install conversion for the Adjust links on the website. In other words, how many unique visitors who clicked the adjust...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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-- Type in your query here. You might want to start by listing all records: SELECT * FROM adjust.callbacks
LIMIT 500
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