Running marketing Calculating marketing spend per campaign

85. Calculating marketing spend per campaign

We’ve already talked about how important it is to keep great documentation of successes and failures. In case of marketing campaigns it allows us to know what’s working for us (showing home screen of our app, images of people etc) or what’s absolutely prohibited (black backgrounds, messages of certain types).

Let’s find out what marketing campaign has the biggest spend (among all campaigns and marketing channels).

⚠ Type utm_campaign as an answer.

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

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-- Type in your query here. You might want to start by listing all records: SELECT * FROM marketing_spends
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