85. Calculating marketing spend per campaign

We’ve already talked about how important it is to keep great documentation of successes and failures. In case of marketing campaigns it allows us to know what’s working for us (showing home screen of our app, images of people etc) or what’s absolutely prohibited (black backgrounds, messages of certain types).

Let’s find out what marketing campaign has the biggest spend (among all campaigns and marketing channels).

⚠ Type utm_campaign as an answer.

“well worth the money”
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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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-- Type in your query here. You might want to start by listing all records: SELECT * FROM marketing_spends
LIMIT 500
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