100. Calculating marketing channel ROI

We’ve learned how to calculate ROI of a campaign. It’s vital when it comes to scaling/shutting down campaigns.

In this exercise let’s zoom out and calculate ROI of entire channels: Facebook, Twitter etc.

Submit the name of the marketing channel (value of utm_source) which has the highest ROI.

“well worth the money”
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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

“well worth the money”

Fluent in SQL in a month

Master Data Analysis with SQL with real life examples from Product Management, Marketing, Finance and more.
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