131. Calculating funnel step churn rate

Let’s practice funnels. In the beginning of the chapter we saw that one of the goals of building funnel is to find a step with the lowest conversion rate (or the highest churn rate) to fix it aka “widen the funnel”.

In the previous lesson we built a two step funnel – users visit the homepage and then go to a book page. Let’s calculate churn rate of this step.

Calculate percentage of visitors who did not go from the homepage to a book page.

⚠ We are counting visitors, not all pageviews.

⚠ Don’t forget about type casting. If we just divide book page...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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