Product Analytics. Part 1 Calculating funnel step churn rate

131. Calculating funnel step churn rate

Let’s practice funnels. In the beginning of the chapter we saw that one of the goals of building funnel is to find a step with the lowest conversion rate (or the highest churn rate) to fix it aka “widen the funnel”.

In the previous lesson we built a two step funnel – users visit the homepage and then go to a book page. Let’s calculate churn rate of this step.

Calculate percentage of visitors who did not go from the homepage to a book page.

⚠ We are counting visitors, not all pageviews.

⚠ Don’t forget about type casting. If we just divide book page...

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