111. Calculating CPA per marketing campaign

Channel CPA is helpful to benchmark yourself against the market and competitors.

CPA gets really actionable and affects our daily operations when we look at it per campaign level (and ideally in time). Here’s what happens behind the curtains when we’re running marketing campaigns:

💡 Marketing campaign profitability boils down to 2 numbers –LTV (how much money we’ll earn from a user until they churn) and CPA (how much money we paid for that user). If campaign’s CPA is higher than LTV it means we’re losing money and we should stop that campaign. 💣...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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