106. Calculating ARPU per marketing campaign

We zoomed in from LTV and CAC level to ARPU and CPA level.

The absolute ARPU identifies our position in the industry benchmark – are we paying for our users more than our competitors or we’ve found a holy grail?

To help us take daily decisions absolute value of ARPU is not enough. We need to monitor this metric and look at different cohorts of users – by day of signup or by country. That way if ARPU goes down we can detect it asap and take action to prevent it.

In this exercise let’s zoom in to a marketing campaign level and find a campaign...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons and exercises (you’re looking at one atm). They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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