ARPPU could really help us identify the most profitable cohorts of customers. It’s in our best interest to identify these cohorts and understand why are they better. We can learn a lot from it and adjust our marketing messages or product experience for other cohorts to increase ARPPU.
In this exercise let’s segment ARPPU by country. Which of these countries jp, ch, us, gb, de has the highest ARPPU?
Type in country code as an answer. For example: us or gb.