Running marketing Calculate purchase rate per campaign

87. Calculate purchase rate per campaign

Daily marketing operations require manual or automated monitoring of purchase rates. Ideally per ad or campaign. Many things can go wrong –maybe our audience became over-saturated (every person in the audience saw the ad many times and all people from the audience have already signed up/purchased).

In this exercise let’s level up our marketing game and calculate purchase rate by marketing campaign. For now by purchase rate we understand the portion of users that are currently customers.

⚠ Submit the value of utm_campaign that has the highest ...

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-- Type in your query here. You might want to start by listing all records: SELECT * FROM users
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