Organic usually has higher signup/purchase conversion rates. Mostly these are people who have genuine interest in your product – they heard about it from their friends or read somewhere, so they’re highly motivated to try it out.
It’s useful to compare how far our paid purchase rate is from organic one.
In this exercise let’s calculate the purchase rate for organic traffic. Let’s consider all organic users for this exercise.
Type in the integer part of the purchase rate as an answer. Example: if purchase rate is 12.6667 submit 12 as an answer....