79. Introduction to referral program

Looking at referral success stories at Gmail and Uber, Bindle founders decided to incentivize users to invite their friends. If user signs up via referral link – both user and referrer user get 7 days for free.

The mechanism for tracking such signups is exactly the same as for the UTM parameters. We can think about a referral link as a normal link to the website which has the referrer user ID parameter. Sometimes it could be a UTM parameter (which is probably not that intuitive since it’s not a marketing campaign). Sometimes it could be a...

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Anatoli Makarevich, author of SQL Habit About SQL Habit

Hi, it’s Anatoli, the author of SQL Habit. 👋

SQL Habit is a course (or, as some of the students say, “business simulator”). It’s based on a story of a fictional startup called Bindle. You’ll play a role of their Data Analyst 📊 and solve real-life challenges from Business, Marketing, and Product Management.

SQL Habit course is made of bite-sized lessons (you’re looking at one atm) and exercises. They always have a real-life setting and detailed explanations. You can immediately apply everything you’ve learned at work. 🚀

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